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ZHONG LUN AND WFF LAUNCHED FULL-SCALE STRATEGIC COOPERATION
Recently, Zhong Lun Law Firm (China), Zhong Lun Public Welfare Fund and the World Wide Fund for Nature (WWF) concluded a Memorandum of Understanding (MOU), unveiling a plan of full-scale strategic cooperation of the parties. According to the MOU, Zhong Lun Law Firm will serve as the exclusive legal counsel for WWF China by providing legal services in respect of WFF’s institutional establishment and administration, brand management and project implementation in China. In addition, Zhong Lun Public Welfare Fund will collaborate with WFF to fund, implement and promote environmental projects, hold expert forum and organize joint donation programs. Availing of its global network, WFF will provide firm support to Zhong Lun Law Firm and Zhong Lun Public Welfare Fund to carry out public welfare projects and perform social responsibilities.WWF is one of the world’s largest and most respected independent organizations dedicated to the conservation of nature. Since the first office was founded in Switzerland in 1961, WWF has grown into a global network active in more than 100 countries with 5,000 full-time employees and over 5,000,000 supporters. In over 50 years since its establishment, WFF has invested in more than 13,000 projects involving nearly 10 billion USD. WWF has been active in China since 1980, when it was invited by the Chinese government as the first international NGO to work on nature conservation.