DID YOU JUST INADVERTENTLY VIOLATE TRADEMARK LAW?

We’re all digital communicators today, whether you’re an advertising firm account manager, a corporate marketing executive, or simply someone posting your latest insight on Facebook. What we often fail to realize, however, is how when we communicate with the world we regularly run the risk of potential intellectual property infringement.

You may have heard some warnings about inadvertent copyright violations, including the need for explicit permission from the owner of a photograph to make use of it. Or perhaps you’ve learned that your continued use of an image acquired from a stock image company has now become an infringement, because your present use exceeds the scope of the initially acquired license. You may also be aware of the myth that use of less than some arbitrary percentage of a copyrighted work makes the use legal. What you likely aren’t fully aware of are the many ways in which your online communications could run afoul of trademark law.

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