There is an old saying for writers struggling to find their voice, “write what you know.” The same can be said for entrepreneurs. To found a successful company, it is not enough to be passionate about business, you have to have insight into the specific needs of your industry. My most recent guest on the Founder Shares podcast, Daniel White, shared with me that knowing the market need in your space, and being able to uniquely address that need is key to a successful company.
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