How to Prepare for Counterfeiters, Whether You Sell on Amazon.com or Not

When it comes to online marketplaces, there are numerous traps for the unwary, whether you are a startup or a multi-million dollar company. The “Better Business Bureau (BBB) has received thousands of complaints from people who have shopped for goods online and received counterfeit products instead of what they thought they ordered… Organized crime syndicates operating out of China are behind the vast majority of this fraud.1” The impact of these fraudulent enterprises is that whether or not you are selling your products on Amazon.com or other online shopping platforms (like eBay.com, Wish.com, AliExpress.com, Shopify.com, Etsy.com, et al.) you are at considerable risk of having your product counterfeited, your brand reputation destroyed, and your potential future sales opportunities stolen right out from under you.

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