NCAA Interim Name, Image and Likeness Policy Ushers in New Era of College Athletics

Updated: Nov 12, 2021

Effective July 1, 2021, the National Collegiate Athletic Association (“NCAA”) will permit its athletes to profit from their name, image and likeness (“NIL”). This article surveys the circumstances that led to this new interim policy and offers guidance on what college athletes, institutions and potential sponsors should consider when seeking to take advantage of opportunities in this space.


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