Sports, Bowls and Brands: Does Anyone Own the Trademark “SUPER BOWL”?

t should come as no surprise that SUPER BOWL is a federally registered trademark and that the owner is mostly the NFL (and various affiliates).

But you probably did not know that there are 8 live registrations, covering such diverse goods as football helmets, cell phone covers, mouse pads, DVDs, jewelry, watches, bumper stickers, stuffed animals, balloons and Christmas ornaments.

And those are all under one Registration (Reg. # 3138590).

Other registered NFL SUPER BOWL marks cover: clothing (such as pajamas, ties and bibs); TV broadcasting services; an annual series of musical and comedy performances; a board game; and, of course, “football exhibitions.”

Read entire article here.

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