“GENERIC.COM” Can be eligible for federal trademark registration

In a significant ruling for trademark owners, the U.S. Supreme Court rejected the United States Patent and Trademark Office’s (USPTO) urging of a nearly per se rule that a generic term combined with “.com” or another generic top-level domain is generic. In doing so, the Court held that a mark consisting of a generic term combined with “.com” is a generic name for a class of goods or services only if the term has that meaning to consumers.” United States Patent and Trademark Office v. Booking.com B.V., No. 19-46 (June 30, 2020).

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